© 2007 Michael Borgelt.com. 
1. Place Google Analytic code right before </body> tag in your HTML. If you place the code higher up on the page (like up by the <head> it can cause slow load times as you have to wait for the Google server to respond.
- NOTE - If client is worried about slow load times they can put the .js code on their own server and call it from their own server so they dont have to wait on Google.
2. UrchinTracker() can tack outbound clicks of links/images. In the <a> tag you can place an onclick even that will track the number of times someone clicks on an external link or an image.
3. Enter default page of website because “/” & “index.php” count users as two different pages. Inside analytics you need to set these two pages to be the same otherwise they will count as two seperate pages inside of Google Analytics
4. Upper and lower case page names track as two different pages unless the “lowercase” filter is applied
5. Apply adwords cost data inside adwords so that you can see the cost of keywords and your ROI on your campaigns inside of analytics
- NOTE - If you do this you need to add a filter to just see the traffic from that domain otherwise it will track all cost from master account
6. Add IP filter on all accounts
7. Have a change log to track changes to the system (Date, Profile, Name, Description of change)
8. You can use the “|” (”or” operator) and other operators to query results
9. Regular expression tutorial – http://www.lunametrics.com/blog/category/web-analytics/google-analytics/regular-expressions/
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