Internet Marketing

Landing Page Check List

Landing Page Check List

Clarify Single Objective
Your landing page should have a single objective. This means presenting a single message to the searcher so they do not get confused on what you are trying to present to them. Attacking a single message with each landing page makes it easier to keep the message direct, on point and short.

Short and to the Point
Be direct. Keeping the message short and to the point will keep the user from getting distracted. The landing page should be “scanable” which mean a user should be able to scan the page and understand what you are selling without having to read very much.

Ad Copy to Match Landing Page Message
This is the job of your Online Marketing Team. We will create ad copy to match the text on the landing page once a specific landing page has been created. It is important to say the same thing in the ad that is on the landing page so that the search see a consistent message.

Keyword Specific
The objective of the landing page will help drive what type of keywords you should be bidding on. Having the keywords you are bidding actually on the landing page improves your quality score within Google which in turn will help your ads rank higher for less cost per click.

Clear Call to Action
“Subscribe” and other descriptive buttons tell your readers what to do once they land on the page. This is probably one of the most important factors of landing pages. If a searcher is confused on what to do next it will be hard to capture that searcher.

Limited Links to Go Elsewhere
Having limited links on your landing page gives the searcher very few options on what they can do once they get to your page. By having an abbreviated navigation you still give the searcher a couple of options but not the massive amount of links that is in a normal navigation.