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SAN FRANCISCO—June 9, 2008—Apple® today introduced the new iPhone™ 3G, combining all the revolutionary features of iPhone with 3G networking that is twice as fast* as the first generation iPhone, built-in GPS for expanded location based mobile services, and iPhone 2.0 software which includes support for Microsoft Exchange ActiveSync and runs the hundreds of third party applications already built with the recently released iPhone SDK. In the US the new iPhone 3G is priced at a stunning $199 for the 8GB model, and just $299 for the 16GB model.** iPhone 3G will be available in more than 70 countries later this year, beginning with customer availability in 22 countries—Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Switzerland, UK and the US—on July 11.

“Just one year after launching the iPhone, we’re launching the new iPhone 3G that is twice as fast at half the price,” said Steve Jobs, Apple’s CEO. “ iPhone 3G supports Microsoft Exchange ActiveSync right out of the box, runs the incredible third party apps created with the iPhone SDK, and will be available in more than 70 countries around the world this year.”

iPhone 3G gives users ever faster access to the Internet and email over their cellular network with quad-band GSM and tri-band HSDPA for voice and data connectivity around the world. iPhone 3G supports Wi-Fi, 3G and EDGE networks and automatically switches between them to ensure the fastest possible download speeds. The new iPhone 3G also makes it easier to multi-task with simultaneous voice and data communications, so with iPhone 3G you can browse the web, get map directions, or check your email while you are on a call.

iPhone 3G includes the new iPhone 2.0 software with both the iPhone SDK and key enterprise features such as support for Microsoft Exchange ActiveSync to provide over-the-air push email, contact and calendar syncing as well as remote wipe and Cisco IPsec VPN for encrypted access to corporate networks. The iPhone SDK allows developers to create amazing applications that leverage the iPhone’s groundbreaking Multi-Touch™ user interface, animation technology, accelerometer and GPS technology on the world’s most advanced mobile platform.

iPhone 3G includes the new App Store, providing iPhone users with native applications in a variety of categories including games, business, news, sports, health, reference and travel. The App Store on iPhone works over cellular networks and Wi-Fi, which means it is accessible from just about anywhere, so you can purchase and download applications wirelessly and start using them instantly. Some applications are even free and the App Store notifies you when application updates are available. The App Store will be available in 62 countries at launch.

Additional features available with the iPhone 2.0 software include the ability to do real-time mapping and track your progress with GPS technology, mass move and delete multiple email messages, search for contacts, access a new scientific calculator, turn on parental control restrictions for specified content, save images directly from a web page or email them to your iPhone and easily transfer them back to your photo library on your Mac® or PC. iPhone 3G delivers an amazing 10 hours of talk time on 2G networks and 5 hours using 3G, with up to 5 to 6 hours of web browsing, up to 7 hours for video playback and up to 24 hours for audio playback.

iPhone 3G takes advantage of MobileMe™, a new Internet service that pushes email, contacts, and calendars from an online “cloud” to native applications on iPhone, iPod® touch, Macs and PCs. With MobileMe email, messages are pushed instantly to iPhone, removing the need to manually check email and wait for downloads, and push keeps contacts and calendars continuously up-to-date so changes made on one device are automatically updated on other devices. With iPhone, you can even snap a photo and post it directly to a MobileMe Gallery to share with friends and family.

iPhone 3G will be available in the US on July 11 for a suggested retail price of $199 (US) for the 8GB model and $299 (US) for the 16GB model in both Apple and AT&T’s retail stores and requires a new two year contract with AT&T for qualifying customers. iPhone 2.0 software will be available on July 11 as a free software update via iTunes® 7.7 or later for all iPhone customers. For further information about iPhone 3G pricing and availability in the US and internationally, visit www.apple.com/iphone.

*Based on 3G and EDGE testing. Actual speeds vary by site conditions.
**Based on iPhone 3G (8GB) and first generation iPhone (8GB) purchases. Requires new two year AT&T rate plan, sold separately.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

1. Grand Canyon Referee’s Camp - Big Sky
2. Rick and Sam - Summit League
3. Dave Halls Camp - CSU, Utah

Instead of redirecting hundreds or thousands of pages all at once, move your site folder by folder. Doing so will allow you to make sure everything is working properly before you get too committed to the process, and to roll things back if there’s problems.

Google Webmaster Advice:

For each page on domain X, have it 301-redirect to the corresponding page on Y. (Do this through .htaccess)

You might want to stagger the move, and redirect sub-sections of your site over time. This gives you the chance to keep an eye on the effects, and also gives search engines crawl/indexing pipelines time to cover the space of redirected URL’s

Webmaster tools is your friend. Keep an eye on it during the transition to make sure that the redirects are having the effect you want it to have.

Give it time. How quickly the transition is reflected in the results depends on how quickly we re-crawl our site and see those redirects, which depends on a lot of factors including the current reputation of your sites pages.

Clarify Single Objective
Your landing page should have a single objective. This means presenting a single message to the searcher so they do not get confused on what you are trying to present to them. Attacking a single message with each landing page makes it easier to keep the message direct, on point and short.

Short and to the Point
Be direct. Keeping the message short and to the point will keep the user from getting distracted. The landing page should be “scanable” which mean a user should be able to scan the page and understand what you are selling without having to read very much.

Ad Copy to Match Landing Page Message
This is the job of your Online Marketing Team. We will create ad copy to match the text on the landing page once a specific landing page has been created. It is important to say the same thing in the ad that is on the landing page so that the search see a consistent message.

Keyword Specific
The objective of the landing page will help drive what type of keywords you should be bidding on. Having the keywords you are bidding actually on the landing page improves your quality score within Google which in turn will help your ads rank higher for less cost per click.

Clear Call to Action
“Subscribe” and other descriptive buttons tell your readers what to do once they land on the page. This is probably one of the most important factors of landing pages. If a searcher is confused on what to do next it will be hard to capture that searcher.

Limited Links to Go Elsewhere
Having limited links on your landing page gives the searcher very few options on what they can do once they get to your page. By having an abbreviated navigation you still give the searcher a couple of options but not the massive amount of links that is in a normal navigation.

Responses to Coaches
1. Okay
2. Coach he never established a legal guarding position.
3. Coach what are you seeing that we’re not seeing? (Time Out)
4. Absolutely.
5. Coach I heard you, now you need to turn the page. Coach I hear you.
6. Coach I kicked or missed that play.
7. Coach we are not going to communicate that way tonight. (Then “T”)
8. He displaced her. (Good off ball terminology)
9. He rerouted her.
10. He never allowed freedom of movement.
11. Stop!
12. Who? What number are you talking about?
13. Coach your not going to talk to me/us that way. I/we will listen to what you have to say as but you not going to show me/us up.
14. Coach you need to let us work. Coach you need to give us a chance to do our job.
15. Ill watch/look for that.
16. Coach we’re going to communicate with you tonight, but we are not going to debate every call. (Captain)
17. Coach for the rest of THIS game, our communication is over.
18. Hold on coach you wanted to explanation, give me a chance to explain it. (hands in non-threatening manor) From my angle…
19. Coach I’m done with #. I know you need him in the game (starter) so I’m going to let you take care of him/her before I do. (Coach thank you for your help).
20. (After you give out a “T” – Don’t go to the coach) You know what coach, now is not a good time. (Get away)
21. Coach let him work. He is a good official
a. (Match your coaches personality – If passive, your passive communication)
Coaches Questions and Comments
Coach: Ref 54 is setting illegal screens. Response – 1, 3, 15, 20
Coach: Ref 24 is holding my player through the lane. Response – 1, 15, 20
Coach: Block/Charge – Ref wasn’t that an offensive foul? 6, 18
Ref wasn’t that a block? 2, 18
Coach: 10 travels every time he touches the ball.
o Respectful: 1. 3. 4. 15. 20
o Upset: 5, 13
o Irate: 7, 11, 13, 17

If a coach wont let go of a situation – “Reduce the carry over” – Meaning a coach is making negative comments the first time ignore, second time “We are not going there”….the third time technical foul

Communication Forum
What is communication? - Exchange of information between people – Verbal and Non-Verbal
In pregame talk about coaches personalities – differences
You as a basketball referee can enforce your leadership skills:
During Warm-ups
• Appearance
• Identify problem players – establish rapport
• Establish rapport with star player – know what they have done in the past
• Captains meeting – short and brief
• Coaches
• Smile
Start as the nice guy so you have somewhere to go if you have to enforce your leadership on the court.
Most important thing about communication – is listening – to coaches.
Confidence without egos – allow yourself to be a subordinate

What Kind of Official Are You?
Why I am here? Better verbalize with Coaches
# of times a 5 year old smile – 412
# of times a 30 year old smiles – 12
(Remember The Titans) Remember when you first starting officiating? It was so much fun. What do we do when things don’t become fun? What you do in your personal life is how you are going to be as an official…
(A Few Good Men) – What obstacles are in your way? There are no obstacles there are only stepping stones
One way to overcome obstacles is to maintain a positive attitude
Perspective - Keep things in positive light, keeps things in perspective
Focus - Keep focused on your goal
Grateful – Be happy for things that happen around you
(Matrix) – When determining your path you never know where its going to lead.
What is your goal for next season? D1 - 2 Conferences
Be honest with yourself
What can we control?
• Referee Camps
• Conditioning
• Rule Book/CaseBook
• Video Breakdown
• Practice
• Do what you say you are going to do when you say your going to do it
• Focus on your peers where you want to be
• Talk with peers
• STAY HUNGRY

• Only you know when you are ready
• You control your destiny
• You are the only one that can take the next step to your future

The number of companies advertising on the top three search engines increased considerably in Q1. Both January and February saw strong growth in the overall number of search engine advertisers, followed by modest growth in March. This represents the first significant sign of expansion in advertiser activity since last May. Most of this was due to a large increase in the number of active Google advertisers.

The trends in advertiser share which persisted throughout the latter half of 2007 largely reversed themselves in Q108. The biggest gainer this quarter was Google, who increased their advertiser share from 72.7% to 77.0%. Yahoo ended a long winning streak with its first decline in seven months, dropping from 34.5% to 30.1%. MSN held its ground, increasing slightly from 11.1% to 11.4%.

Despite this short-term shift in fortunes, Google lost ground to its two major competitors over the trailing twelve months. We estimate that MSN has increased its year-over-year advertiser base by 11%, Yahoo by 5%, and Google by only 4%.

While suggestive, our advertiser counts are estimates only and should be interpreted in light of other data. These figures represent the net effect of both new advertisers and advertisers lost through attrition.

Charts:
1. Share of Advertisers by Search Engine
2. Monthly Change in Advertiser Count
3. Relative Advertiser Count vs. 12 Months Ago